Insurance Agents Talk Shop

Lively discussions with insurance agents and other insurance professionals regarding issues of the day, challenges experienced, successes enjoyed, innovations explored, and more. Join us to gain insights – unless you already have “all the answers”. Hosted by Doug Coombs, Chief Marketing Officer for SIAA – the largest network of independent insurance agencies in the United States.

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Insurance Agents Talk Shop

Branding a Family Business

August 18, 2020 • Doug Coombs, Executive Vice President, Chief Marketing Officer, SIAA • Episode 2

So how do you turn an Insurance Agency into full-fledged community brand? Meet the Baileys. Christine and Mark are a husband and wife team and co-owners of Bailey Family Insurance in Springfield, Illinois. Hear how they are turning a start-up independent insurance agency into a successful business one technology at a time. No, that’s not true, they’re using a bunch!